iSOCRATES meets the needs of the multi-billion dollar MAdTech industry (Marketing Technology plus Advertising Technology) by providing a unique combination of automation and operations technologies and solutions to both supply-side and demand-side partners in the U.S. and globally.
MAdTechBITM is the unified media and marketing data and business intelligence platform purpose-built for both MarTech and AdTech to serve both the supply-side and the demand-side including publishers, marketers, agencies and their enablers.
The platform is cloud-based, supports real- and near real-time data, available on-demand, and is composed of six key components:
- Data Sources (MarTech and AdTech plus disparate data like financials and operations)
- Data Consolidation (ETL: data integration, and TEMS: data matching)
- Data Warehouse (AWS cloud-based, multi-node, multi-core, virtually infinitely scalable, secure)
- Data Science (comprehensive models and sandbox)
- Business Intelligence (Campaign and Enterprise: Analytics, Data Visualization, Reports, and Alerts)
- 24/7/365 Global Support (Training, Managed and Professional Services)
The platform has its own data warehouse and pre-built and customizable data integrations, dashboards and scorecards to support C-levels and their reports, including V.P.s, Directors, Managers, Team Leaders and line operators, with need for comprehensive top-down and bottom-up data, information and actionable insight.
What We Do
iSOCRATES provides end-to-end programmatic solutions which help business leaders address the complex problems inherent in marketing and media automation. With a specialization in Data Analytics and Platform Solutions these solutions deliver higher revenues and dramatically lower operating costs. In other words, iSOCRATES focuses on improving programmatic media and marketing performance efficiency, effectiveness and accountability. Business leaders know there are insufficient proven, relevant professionals and teams available to solve the rapidly changing set of problems they face daily.
iSOCRATES professionals help partner marketers, publishers, agencies, and data/technology vendors fill the void caused by insufficient proven, relevant professionals and teams. We meet and overcome the end-to-end challenges of evaluating, planning, deploying, and optimizing programmatic resource planning and execution (PRPETM) tools.
Our subject matter experts, engagement teams, and interim senior managers employ a top-down, bottom-up multidisciplinary, multifunctional approach to solving these problems for partners.
Our company is staffed 24/7/365 by proven specialists saving partners’ money and time, achieving transparent, accountable performance while delivering meaningfully greater value.
Who We Are
We are specialists in data and analytics, media content and ad inventory, traditional and digital marketing, and markets. Our leadership team is comprised of proven senior executives with decades of experience leading global digital media and marketing companies.
Why the name iSOCRATES?
We knew from Day One we wanted to build a smart digital business with our global delivery center in India. The “i” in our name signifies both Interactive and India. Socrates was a brilliant teacher whose wisdom in solving and helping his students to solve difficult problems is legendary in Western Civilization. At iSOCRATES, we stand astride the best of the West and the East helping our customers to partner wisely.
Whom We Serve
Our teams are proud to serve: publishers, marketers, agencies and the enablers that support them, including data/technology firms, consultancies, and investors.
Our Programmatic Resource Planning & ExecutionTM (PRPE) framework provides a comprehensive, flexible and turn-key solution set designed specifically for MAdTech
Planning (Strategy and Operations Consulting)
We leverage our entire team and deeply experienced and well-placed network of iSOCRATES experts for the partner’s benefit. Our outcomes-oriented approach is hands-on, not outsourced, theoretical or impractical. Our systematic methods have been developed and proven successful over decades of tough lessons learned and hard-earned accomplishments in private entrepreneurial speed-to-market and public company process-oriented environments. iSOCRATES lives on real-time, cloud-based tracking and reporting systems 24x7x365 with an always-on approach to updating and communications availability. iSOCRATES often is its partners’ best source of market/product intelligence and feedback. iSOCRATES prides itself on its transparency and accountability. Our leadership team has spent decades expecting from ourselves and demanding from our report’s directness, responsibility, and living one’s commitments.
Execution (Managed Services and MAdTechBITM)
iSOCRATES offers U.S. and international partners end-to-end Managed Services on either a Managed Service Platform (MSP) or Business Process Outsourcing (BPO) fee-for-service basis. iSOCRATES operates software platforms on behalf of publishers, marketers, agency, and enabler client-partners seeking to implement and manage data-driven digital media and marketing systems, solutions, processes, and controls. Each software application is either sourced from a major branded platform provider like Salesforce, Google, Xandr (AppNexus), Adobe, Sisense, etc. “as is”, customized, or purpose-built by iSOCRATES to specific partner needs. The firm has invested heavily in developing proprietary technology solutions including building our own media and marketing business intelligence platform, MAdTechBITM.
These services deliver essential technology supported by a proven staff of specialists.
By 2023, iSOCRATES will become the established, branded global leader in Programmatic Resource Planning and ExecutionTM serving publishers, marketers, agencies and their suppliers.
We are a global success story in progress, built on unremitting hard work, and strong, shared personal and professional values. The iSOCRATES way is to treat others as we wish to be treated.
iSOCRATES operates on the basis of the following core values:
- We exist to deliver value with our partners coming first
- To respect individuals and serve others is to lead
- We will re-invest in innovation, training and education
- Gains will be shared with all our stakeholders
We started our company in 2015 in the U.S.A. and two years later in India, with a lot of passion for partner success, and a strong belief in the benefits available from the convergence of MarTech and AdTech and the future of data-driven Programmatic globally for both the supply-side and demand-side of media and marketing.
Since our founding, we have delivered continuous partner success for a wide, global range of publishers, marketers, agencies and enablers.
Learn how MAdTechBITM can transform your business