Business Intelligence

Business Intelligence: Analytics, Data Visualization, Reports, and Alerts (Campaign and Enterprise)

MAdTechBI^TM includes the most robust, flexible, and affordable unified data + business intelligence + visualization solution on the market. Our Business Intelligence component is complete, scalable and benefits from continuous re-investment by our partner Sisense from whom we license their BI engine which includes full visualization. Our entire MAdTechBI^TM team and almost all of our iSOCRATES colleagues are trained in and use MAdTechBI^TM throughout each day in their own work.  In effect, we are eating our own cooking.

 MAdTechBI^TM Analytics and Reports provides intuitive access to your AdTech, MarTech, digital and offline revenue, costs, optimizations, KPIs and measures for business intelligence, analysis, optimization, dashboarding, reporting, alerting, scheduling, and distributing via multiple channels.

• Secure online solution with individual logins to dynamic, standard and custom, summary and detailed, dashboards, analyses, and reports from all your campaign and property systems in one easy to use interface
• MAdTechBI^TM easily integrates, into a single holistic view, your complex cross system data and metrics such as the following marketer, agency and publisher examples plus many more
• For Marketers and Agencies campaign delivery, pacing, viewability, brand safety, domain, geo, audience, creative, channel, CPM, Media CPM, Data CPM, CTR, CPC, and CPA, cross and multi-channel campaign metrics, spend, costs, conversion, ROAS
• For Publishers RPM (Revenue per 1k pages), rCPM (Realized Cost per 1K impressions to determine loss across ad tech stack), realized revenue, impression delivery efficiency, overall site and app fill rates, individual revenue and fill rates for all demand sources, RTB, Direct, by app, site, section, ad unit, audience, and more
• Inclusion and integration of offline and digital data
• Option to load historical data
• For Marketers and Agencies campaign delivery, pacing, viewability, brand safety, domain, geo, audience, creative, channel, CPM, Media CPM, Data CPM, CTR, CPC, and CPA, cross and multi-channel campaign metrics, spend, costs, conversion
• Data sources and multiple logins integrated into one or many more dashboards
• Currently, there are nearly 100 pre-designed dashboards available purpose-built for use by publishers, marketers, agencies and/or enablers like data and tech companies
• Daily, weekly, monthly, campaign-end, and rules-based reports and alerts are readily available to be pushed to email, mobile text, pdf, powerpoint, etc.