MADTechBI Frequently Asked Questions

That depends on what you may be using. A multi-purpose, general BI solution will likely require a great deal of labor, but is unlikely to accomplish the same things MADTechBI does now or can be tasked to do. More specific MarTech or AdTech analytical tools can provide point solutions, but may be more costly and do not offer MADTechBI’s enterprise-grade qualities, flexibility or highly accountable 24/7/365 support.

This platform can either be a replacement or can serve to augment current BI solutions, depending on specific needs and interests.

MADTechBI was developed for the use of publishers, marketers, agencies, and enablers like data and tech companies who supply them. It is for those on the buy-side or sell-side needing MarTech and/or AdTech help.

Consider how much more you and your team can accomplish with the time saved and better decisions brought on by simplifying and unifying your data, reporting and analytical needs. Know more sooner, with less difficulty, and at lower cost. Get the support you need and deserve from an always-on team that really understands the technology and what it takes to get business value out of this kind of investment.

MADTechBI is available full-service with extensive customization and support as well as on a less costly, self-service basis.

There are well over 100 pre-built, tested and currently deployed reports, dashboards, scorecards, and alerts available for use.

Packages at the advanced level and above typically price from $5,000 per month or more plus a modest set-up fee, depending on the specific configuration required.

From executed contract to launch, typically client-partners are able to be operational within weeks, including training, whether starting from scratch or by transition.

iSOCRATES is proud to offer 24/7/365 a combination of onshore-offshore technical and client-partner support by an array of highly skilled, specially trained full-time professionals that can be reached online and by phone on a dedicated or shared basis.

Our Service Level Agreement guarantees 99.9%, though our actual experience is closer to 99.999% and is monitored continuously.

iSOCRATES MADTechBI is home grown, Linux-based, run on the AWS cloud, and mirrored throughout the world for speed and security.

There are three levels of access and features available: Viewer (read-only), Designer (limited customization) and Administrator (administrative and customization privileges).

iSOCRATES MADTechBI is not meant for: comprehensive accounting, media strategy (as opposed to media planning which it does offer), turnkey proposal generation, or self-service media activation without the help of human beings. But, it does a superior job at delivering affordable, unified data-driven media, marketing, and advertising reporting and analytics.

Depending on the version selected, firms may choose to include their own logo, logo plus look-and-feel, or even multi-tier private label with full parent-child branding.

MADTechBI comes with 150+ MarTech, AdTech, DataTech, Operations, Finance, and various general data integrations and outputs with more under development. Learn more here.

No problem. With or without API, structured or unstructured, documented or not, our data engineers and analysts would be pleased to help. Depending on timing, complexity, and the popularity of the resource, there may or may not be additional expense to add a new data resource.

Uniquely, MADTechBI includes at no additional cost its own custom-built and well-tested ETL and Data Matching Table tools that both: 1) copy data from one or more sources into our system which represents the data differently from the source or in a different context than the source, and 2) provide a single view of a person, device, or household across personally identifiable and non-personally identifiable channels.

MADTechBI™ includes at no additional cost a full-scale, highly-tuned data warehouse with the staff to support it included.

All client-partners seats and instances update continuously with data ingestion, processing and sharing available at regular intervals, on-demand, and real-time to the extent available.

iSOCRATES MADTechBI offers real-time, rules-based alerts that can be pushed virtually anywhere, anytime to anyone. It is hard to overestimate their importance and the positive impact they can have on your business.

MADTechBI is considerably more sophisticated if you’re using spreadsheets or single purpose platforms. We have data visualization capabilities, but we also have pre-processing capability as well as a built-in data warehouse that’s already fully integrated. Real time rules-based alerting is built in. There are hundreds of pre-built dashboards and scorecards that are specific to different marketing and advertising roles. MADTechBI is high grade enterprise software that includes robust security.

If your requirements go beyond the stated data that’s being provided and the preexisting dashboards and scorecards that we offer, there are additional capabilities including tools, such as Python and R, as well as various statistical libraries and algorithms, which are available for modeling purposes. We have specialized team members who are trained in statistics and data science, and engineering that are available to support you in this area. But we also are creating built in data science solutions into MADTechBI, including machine learning and artificial intelligence. These are available as separate services on an as needed basis.

Both are available on a custom basis.

Yes. We have executed this for a variety of client partners.

Yes, we can work with most including SAS, SPSS, as well as several open-source solutions. MADTechBI can ingest from them and output to them. In addition, we can also push out to other BI systems, including Tableau, Power BI, Domo, Google Data Studio, and others.

You can work with the order management system of your choice.

It depends on the nature of the data that’s being provided, but they should be able to do so on the type of data and the frequency with which it’s being updated.

Yes, you can build rules and alerts or filters on your own, or we can build them for you. This is also dependent on the user’s access level.

Bounce rates are tracked in web analytics solutions. The data can be pulled into MADTechBI to track landing page engagement. Bounce rate is the percent of users who access a single page on your website and leave immediately.

MADTechBI can import data from Salesforce or whatever CRM system that your company uses.

This data would be pulled into MADTechBI from your order.

Webpage tracking can be imported into MADTechBI from you web analytics solution (Adobe Analytics, Google Analytics, others).

Yes, these metrics can be pulled into MADTechBI from you web analytics solution, order management system, or ad servers.

Yes, you can access MADTechBI from Apple or Android devices.

Alerts can push to phone, email, or apps such as Slack or MS Teams. There is no limit to the number of rules-based alerts that can be set.

Set up can be done in one day or up to two weeks, depending upon the complexity of the requirements as specified by the client. Typically, it does not take more than a few days to get a start getting value out of the system.

Very modest, but the Level of Effort depends on how complex your implementation is (e.g., number of users, number of data sources integrated, how often you need changes to data models and/or the UI). Importantly, MADTechBI has teams of full-time specialists that work around the clock to support and build the platform and to be available to provide timely service as needed for our many clients.

There is extensive investment occurring in developing new dashboards and scorecards, as well as connectors for different kinds of data. We are adding extensive data science capabilities to the roadmap. The goal is to substantially further the pre-built solutions that are of greatest value to the buy side and the sell side of the industry in AdTech and in MarTech.

The list is located on the MADTechBI website in the MADTechBI drop down menu under Integrations.

No.

Uniquely, iSOCRATES MADTechBI can connect to advertising, marketing, financial, operations, order management systems, customer databases, website and mobile analytics, inventory systems and more by API or other formats using structured and unstructured data. Included with the unification is the availability of ETL software for pre-processing the data and TEMS (Trade Element Mapping System) to map on an identity basis: per person, households, or device across multiple channels of media and marketing activity.

Once we have identified the source of the data that we seek there is a combination of extraction, transformation, and loading, which is a separate module that was created by iSOCRATES, specifically for the kinds of specialized needs that we have with large volumes of real time data with billions of rows of both structured and unstructured data. The ETL tool is built specifically for our industry needs. The second part of consolidation is TEMS, Trade Element Mapping System, that allows us to identify a same person, household, or device across different channels of media and marketing. This is important if you are trying to identify the efficiency and effectiveness of the advertising that you’re buying or selling.

Yes, the out of the box solution is AWS based. However, we can deploy in Azure and in Google in a public or private cloud.

The data lakes that we’ve worked with typically are custom to individual clients.

Yes, at your option we can, currently do for others, and would be pleased to discuss.

You can bring your own. The system is built for you to be able to use whichever data warehouse you want. There is a data warehouse that is built in and included in our existing solution, but if you have an alternative, we’re happy to consider that as well.

Yes, you can. There are administrative privileges which are available under contract.

The base platform fee is $5,000 a month plus $25-50/mo per user log-in charges based on the number and type of users for whom your company requires access. In addition, there may be set-up costs depending on if there’s some customization needed or pre-build requirements. Due to the wide range of different types of data companies seek to ingest in the system, cloud-related costs are charged to the client. That’s not a part of the platform fee, but is a customer-incurred monthly cost that is variable based on each customer’s actual needs.

Self-service means that you can access data, models, and visualization without help from others. Depending upon the type of user account you have access to, you can create models, dashboards, scorecards, and your own custom alerts.

There are three kinds of logins: Viewer, which is read only access; Designer, which allows you to create your own dashboards and scorecards; and Administrative Access, which gives you access to all aspects of the platform, both at the user level, as well as at the enterprise level.

The Glossary is located on the MADTechBI website under Free Resources.

Your data is your data. iSOCRATES used customer data for internal QA efforts and internal benchmarking purposes. We do not sell your data.

Typically, our users are not in touch with each other due to the confidential nature of their activities on the platform.

Yes.

Yes.

We’d be glad to discuss your company’s needs.

This depends on the product your company is using. Contact us to discuss the benefits of MADTechBI.

MADTechBI is a robust solution that likely can replace Tapclicks and other tools. Contact us to discuss your specific needs.

No, we are an extended business intelligence platform that unifies desperate data purpose built for advertising and Marketing technology. We can take feeds from DMPs allowing for incremental insight for broader sharing access.

All iSOCRATES client partners are using MADTechBI. We run our internal business on the system as well. Today, we have more than two dozen active accounts with dozens of concurrent users.

iSOCRATES has spent years perfecting the tool, working with our existing customers to do a thorough job of testing, and documenting the tool and de-risking it for the market.

ViacomCBS, Audacy, Neptune Retail Solutions, RGE, IPG, Adform, Aletheia, Canvas, JLL, ComcastNBCU, Oxio, Sisense, Listrak, Bluecore, Univision, NewsCorp, P&G, ASL, and others.

Yes, we can provide references as needed.

We won’t. iSOCRATES has been in business since 2015 and has been consistently profitable with diversified sources of revenue.