iSOCRATES MADTech Glossary of Terms
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- 1st Party Data
- 2nd Party Data
- 3MS
- 3rd Party Data
- Above-the-Fold
- Acquisition
- Activation
- Ad Blocker
- Ad Call
- Ad Effectiveness
- Ad Exchange
- Ad Fraud
- Ad Injection
- Ad Network
- Ad Operations
- Ad Retargeting
- Ad Server
- Ad Source
- Ad Tags
- Ad Unit
- Ad Verification
- AdChoices
- Ads.txt
- AdSense
- Agencies
- Agency Trading Desk (ATD)
- Aggregated Information
- Algorithm
- Analytics
- Anonymous Information
- API
- App Remarketing
- Arbitrage
- Aspect Ratio
- Asset
- Attributes
- Attribution Models
- Auction Pricing
- Audience
- Audience Buying
- Audience Data
- Audience Development
- Audience Extension
- Autoplay Video
- Auto-Optimization
- Automated Guaranteed
- Banner
- Banner Blindness
- Behavioral Targeting
- Bid Management
- Bid Price
- Blacklist
- Blockchain
- Botnet
- Bots
- Bounce Rate
- Brand Safety
- Branding
- Bumper
- Call to Action
- Campaign
- Campaign Dashboard
- Campaign Optimization
- CAN-SPAM
- Channel
- Channel Partner
- Click
- Click Fraud
- Click-Through Rate (CTR)
- Clickstream
- Cloud
- Consumer Data Platform (CDP)
- Content Delivery Network (CDN)
- Content Management System (CMS)
- Content Marketing
- Contextual Targeting (see Semantic Targeting)
- Conversion
- Conversion Pixel
- Cookie
- Cookie-less targeting
- Cookie Syncing
- Cost per Acquisition (CPA)
- Cost Per Click (CPC)
- Cost per Thousand (CPM)
- Cost per Video (CPV)
- CPCV
- CPVV
- Creative Tag
- Cross-Channel
- Cross-Device
- Customer Data Platform (CDP)
- Customer Relationship Management (CRM)
- Data
- Data Lake
- Data Management Platform (DMP)
- Data On-Boarding
- Data Provider
- Data Science
- Dayparting
- Deal ID
- Default Creative
- Demand Path Optimization
- Demand-Side Platform (DSP)
- Demographics
- Deterministic
- Digital Marketing Funnel
- Direct
- Direct Response
- Display
- DMA
- Dynamic Creative
- Dynamic Pricing
- Email Service Provider (ESP)
- Engagement
- Execution
- Exposure
- FAST
- First Look
- First Touch
- Flight
- Frequency
- Geo-Targeting
- Global Leader in MADTech Resource Planning and Execution
- Google Adsense
- Google Adwords
- Guaranteed Direct
- Header Bidding
- Heat Map
- High-Frequency Trading (HFT)
- Hot Spot
- House Ad
- HTML5
- Hyper-Local
- I-Frame
- IBA
- Identifier
- Identify Graph
- Image Maps
- Impression/ Ad Impression
- Impression Laundering
- Impression Stacking
- In-banner Video
- In-Stream Video
- Independent Media Trader (IMT)
- Insertion Order (IO)
- Internet Advertising Bureau (IAB)
- Interstitial
- Invitation-Only Auction
- Just-in-Time
- Key Performance Indicator (KPI)
- Landing Page
- Last Click
- Last View
- Lead Generation
- Leaderboard
- Lift
- Liquidity
- Location Targeting
- Long Tail Publishers
- Look-Alike Targeting
- MADTech Direct
- MADTech Guaranteed
- MADTech Marketing
- MADTech Media Buying
- MADTech Shopper Hub
- Managed Services
- Media Futures
- Media Kit
- Media Market Maker (a/k/a Independent Media Trader)
- Media Savvy
- Media Trading Desk
- Medium Rectangle
- Mid-roll
- Mobile
- Mobile Device ID
- Modeling
- Monetization
- MRC Standard
- Multi-Channel
- Native Ads
- Non-O&O Audience Development
- Non-O&O Audience Extension
- Non-PII
- Non-Remnant Inventory
- Offline Data
- Open Auction Digital Media Inventory
- Open Exchange
- Optimization
- Passback
- Performance Marketing
- Personally Identifiable Information (PII)
- Piggyback
- Pixel
- Pop-up Ad
- Pop-up Under
- Post-Roll
- Pre-roll Ad
- Premium Inventory
- Price Floor
- Private Ad Exchange
- Private Marketplace
- Probabilistic
- Publishers
- Reach
- Real Time Bidding (RTB)
- Recency Capping
- Remnant Ad Inventory (also known as Backfill)
- Request for Proposal (RFP)
- Response
- Retargeting
- Rich Media
- ROAS
- ROI
- Rollover Ad
- Sales Lift
- Scalability
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Search Retargeting
- Second Price Auction
- Segment
- Segment Pixel
- Semantic Targeting (see Contextual Targeting)
- Site Retargeting
- Social
- Spoofing
- Spot
- Standard Ad Units
- Streaming Video
- Supply Path Optimization (SPO)
- Supply-Side Platform (SSP)
- Tag
- Tag Container
- Tearsheet or Screenshot
- Tracking Pixel
- Unique User ID
- Unique Visitor
- Unreserved Fixed Rate
- User Attribute
- User Initiation
- VAST
- Verification
- Viewability
- VPAID
- Whitelist
- Win Rate
- Yield
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