Leadership

In 2015, after many years leading digital media and marketing innovators, the Founders of iSOCRATES concluded:

“We expect data-driven Marketing and Advertising Technology to converge and the market transition to Programmatic will be complex, expensive and require skills, capabilities, and human resources publishers, marketers, agencies, and enablers lack”.

The next day, iSOCRATES was established to help fill the void with a sole focus on providing onshore-offshore Programmatic Resource Planning and Execution™ (PRPE) which has now been broadened to be MAdTech Resource Planning and Execution™ (MRPE).

These are our leaders.

William “Bill” Lederer

William “Bill” Lederer

CHAIRMAN AND CEO

Bill leads iSOCRATES and founded the firm with Michael Weaver. He is a global C-Level digital media and marketing services executive with extensive consulting/ founding/ building / turnaround expertise in both entrepreneurial and established companies in Programmatic trading, Advanced TV and online & mobile Video, Internet and e-commerce, advertising/  marketing,  and information  services.

Bill has served as a divisional CEO and/or C-level executive with Kantar/ WPP, TNS,  and Getty Images. He was Founder and CEO of e-tailer Art.com and programmatic media trader MediaCrossing and is a former board member for public and private companies including WPP Digital,   Kantar Digital, Rewards Network, major universities, and non-profits. He has extensive work experience in the Americas, Europe, India, and Israel. He is Adjunct Professor, The New School Graduate  Program in Media Management and co-  author of the leading industry  textbook  Media Selling, 5th Edition.

Ashwini Thammaiah

Ashwini Thammaiah

VP, GLOBAL DELIVERY

Ashwini is a leading B2C-B2B Email Marketing, CRM, and AdTech Programmatic systems and execution leader with 18 years of experience in IT & ITES organizations. Functions spread across Delivery Operations, Product management, offshore/onshore model, Client Management, Finance, HR, Partner Success, Pre-sales, IT, Admin, Technology, and Operational Leadership in uniquely challenging situations.

Proven track record in extensive managerial experience building teams that deliver high performance and high-quality cross-border campaigns against tight deadlines for some of the world’s leading publishers, marketers, and agencies. Past roles and experience include Technical Training, Client Service Analyst, Web Development, Team Coordinator, Database Developer, Technical Lead, Project Lead, Associate Manager, Delivery Manager.

Excellent project/product management, problem-solving, analytical, cross-functional collaboration, and written and verbal communication and interpersonal skills. Capable of resolving multiple and complex issues by motivating staff to adapt to change consistently in dynamic environments.

As a Managing Director, responsible for setting up iSOCRATES India office, a subsidiary of iSOCRATES LLC, USA, in Mysore, India in the year 2017, managing Global Delivery and Products.

Blake Pierson

Blake Pierson

VP, OPERATIONS

Blake is a marketing and media professional with over two decades of experience, working in both demand and supply-side roles. His early background includes work at agency Wieden+Kennedy developing spot broadcast, print and OOH media plans for partners such as Nike, Subaru, Holland America Line and Microsoft.

Blake spent the next 10 years at AOL in partner success and sales development leadership roles. Most recently, Blake led efforts to commercialize new shopper marketing solutions at Catalina Marketing and was digital marketing strategy lead at Lazydays Holdings, a large retailer.

Amanda Morales

Amanda Morales

PARTNER SUCCESS MANAGER

Amanda started her career in media and marketing a decade ago in New York City initially gaining experience in traditional media working in TV and print advertising companies. She transitioned into digital marketing working in Account Management where she developed extensive knowledge in audience targeting and optimized media campaigns across programmatic, email, social and video media channels.  

More recently, Amanda has been able to apply her experience in Client Success and Product/Project roles.  Amanda takes a solution-based approach and finds satisfaction in providing partners not only with effective products but also with effective results.

Erinn McNulty

Erinn McNulty

PARTNER SUCCESS MANAGER

Erinn is a detail-oriented, client-partner-facing marketing and advertising professional with a decade of related experience. She has worked closely with publishers, marketers and agencies across many paid media channels. She has also assisted with establishing media and marketing operations workflow processes for leading MAdTech and AdTech vendors. She has also worked diligently to identify efficiencies and to educate sales staff leading to growth in sales of digital product offerings.

Her recent experience includes managing the advertising department for an AdTech startup in the programmatic and search ad space that worked primarily with banks, helping to develop and guide their new client onboarding, fulfillment and product offerings through a data-driven approach.

In her role as a Partner Success and Project Manager specialist, Erinn directly assists with sales and media and marketing operations, identifying and implementing campaign requirements, optimizations, and up-sell/cross-sell opportunities for hundreds of clients in dozens of industries.

In her free time, Erinn enjoys taking hikes with her husband, cooking, reading, playing board games or video games; all while constantly being entertained by her two crazy cats.

Ankur Patel

Ankur Patel

ENTERPRISE ARCHITECT

Ankur has 20+ years of experience creating technical solutions for Digital Advertising and Marketing and Technology companies. He has constructed large scalable systems with a passion for open-source technologies. Also, he has provided proven superior levels of internal and external customer satisfaction through the successful delivery of large-scale web and mobile projects throughout the past two decades. 

His expertise extends from continuous formalized, but self-directed learning to seamlessly translating business needs into cutting-edge technical solutions with cloud technologies. His cutting-edge work on behalf of and with many of the world’s largest publishers, advertisers, agencies, and technology companies is notable in its breadth and depth.

Most recently, Ankur has been taking on simultaneous leadership roles on several key internal and external initiatives including publisher monetization, business intelligence, and technology staffing and training.

In his free time, Ankur can be found with his beloved laptop learning new technologies or on the road driving (two wheelers and four wheelers).

Sri Harsha BN

Sri Harsha BN

MANAGER, HUMAN RESOURCES

Sri Harsha is a Human Resources leader with over 11 years of experience. His key strength is Talent Acquisition while acquiring exposure to and gaining mastery over other HR functions more recently. Harsha has experience working in both product-led and services-based global companies.

Sri Harsha was born and brought up in Bangalore, now settled in Mysuru where he and his family fell in love with the city and surrounding area.

With his excellent Human Resources management, problem-solving, logical, written and verbal communication and interpersonal skills, Sri Harsha is in heavily-focused on: a) driving and managing the process of attracting, hiring, engaging and retaining the right talent who will take iSOCRATES to the next level and to greater heights, and b) helping to build a solid, scalable working environment and company culture that can stand the test of time and be highly enjoyable to be a part of.

Harsha loves exploring new applications to make life simpler. He loves to travel; make new friends and he is a good cook and a singer to an extent.

Santhosh Kumar M S

Santhosh Kumar M S

ASSOCIATE MANAGER, DATA ANALYTICS & REPORTING

Santhosh has over a decade of day-to-day responsibility for Campaign Management, Ad Operations, Project Management, and Reporting and Analytics, and–more recently–end-to-end BI implementation. He has worked with publishers, agencies, advertisers, and technology providers in digital media and marketing with proven successful results. With strong leadership and technical skills, he has demonstrated balance in managing both process and people while enhancing the client-partner experience and consistently upskilling his teams for higher capabilities.

He has used his diverse background to good advantage managing teams delivering numerous complex, time-sensitive BI projects for internal and client-partner consumption the past few years. In fact, Santhosh leads client work in several time zones, across all classes of trade, and is heavily involved with internal product development efforts.

Santhosh’s interests are in exploring new technologies and getting to know what / how it works. My hobbies are listening to music.

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