Leading Coupon and Incentives Media Co Creates Shopper Data-Driven Digital Revenue
Case Type: Digital Business Assessment and Strategy through Playbook creation plus hands-on data and analytics staff augmentation and execution
Partner Type: Top 10 publicly-held, global multi-platform media company
Challenge: How to create new digital revenue streams in economically responsible ways that meaningfully increase the growth of digital revenue in a sustainable fashion
Solution: Develop proprietary and partner-led shopper data- driven programmatic and non-programmatic digital media products and capabilities by means organic and inorganic
Approach: After performing a deep dive assessment of the existing business, the iSOCRATES team worked closely with the partner’s C-suite and digital leadership to develop a shared vision, mission and common set of goals and objectives that could form the basis of a decision-making framework around which specific digital innovation initiatives could be evaluated and prioritized. Once workshopped and agreed upon, the surviving possible digital initiatives were developed in a tight Strategy document and presentation with a follow-on, detailed Playbook (including Action Plan) for final C-level vetting, funding and execution.
Results: Despite initial skepticism from the client-partner about the benefits of consulting including the ability of consulting to deliver tangible ROI, iSOCRATES was able to partner successfully with senior and mid- level partner personnel to achieve rapport, a common understanding of the challenges and opportunities, and immediate, tangible benefits. The business implemented initial findings with the help of the iSOCRATES team. iSOCRATES Consulting and Managed Services teams have been in place with the client-partner the past four years.
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