How to Decide What Functions Should be In-Housed vs. Outsourced How to Decide What Functions Should be In-Housed vs. Outsourced By William A. Lederer, Chairman and CEO, iSOCRATES The vast majority of businesses take a hybrid approach to sourcing. They may perform some...
The Ins and Outs of Outsourcing Your Media and Marketing Services The Ins and Outs of Outsourcing Your Media and Marketing Services By William A. Lederer, Chairman and CEO, iSOCRATES Outsourcing is when company contracts with a vendor which provides its skills,...
When In-Housing and Outsourcing Work Together: The Hybrid Solution Introducing the Hybrid Solution By William A. Lederer, Chairman and CEO, iSOCRATES While many companies most notably Bayer and P&G have moved the bulk of their digital/MADTech media and marketing...
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