MAdTech and MAdTechBITM
What Is MAdTech?
MAdTech is the convergence of marketing, advertising and technology. In the past, marketing and advertising technologies lived in separate spaces making understanding the impact of various data sources on marketing and advertising activities difficult to assess. MAdTech provides transparency among data sources to allow for better decision making and performance knowledge within a business.
What is Ad Tech?
Advertising technology, or AdTech, encompasses a wide variety of analytics and digital tools used to track and execute digital advertising. AdTech allows companies to create target audiences, personalize messaging, and track performance of the targeted media to influence audience behavior.
What is MarTech?
Marketing technology, or MarTech, is the software and tools used to track and execute marketing goals. These tools allow marketers to create, communicate, and deliver media messaging.
How does MAdTechBI fit in?
MAdTechBI is the unified business intelligence platform bringing together MarTech and Adtech data into one location to provide publishers, marketers, agencies, and enablers with a 360 view of their media and marketing actives. MAdTechBI also offers solutions for finance and operations teams to access their KPIs allowing partners to view all their business intelligence data in one single sign-on location. For more information, visit the MAdTechBI Overview (https://madtechbi.com/overview/ )
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